Robinhood
THE ASK: Create a campaign for Robinhood that boosts downloads among Gen Z consumers.
THE INSIGHT: Many Young people are curious and eager to get into investing and the markets, but the knowledge barrier for entry is so high that many feel too intimidated and instead choose to not participate at all.
THE IDEA: Show that even though sometimes trying to understand stocks and crypto might seem like trying to learn a new language, Robinhood can help you translate and understand
We’ll help you translate
The Big Idea
One of the most significant barriers blocking the way into the world of stocks for Gen Z’ers is intimidation. Young adults who are looking to work their way into the stock trade are finding that the gate is blocked off by a lack of knowledge and understanding of the topic.
Unfortunately, This has resulted in many who might be interested in exploring the space to just ignore it entirely. The knowledge gap is too great and they feel as though it is a totally different language that they just can't understand. Luckily, there is a tool readily available to beginners that can help them start the climb up the big intimidating wall that is the world of trading. .
Robinhood is ready to provide guided, hands-on experience for new users so that everyone can grow their knowledge and money, all in an easily digestible and user-friendly way. So when you feel like the market is too much to handle. Don’t worry about getting lost in the lingo, Robinhood will help you translate