TENTRR
THE ASK: Create a campaign for TENTRR that will result in increased sales and awareness among Gen Z & Millenials
THE INSIGHT: Gen Z & Millenials live in a world that is always evolving and becoming more and more complicated, and sometimes it becomes too much for them to deal with.
THE IDEA: Paint TENTRR as an option to forget about the complicated outside world, to unwind, to just take a step back.
Take a deep breath.
The Big Idea
The real world is growing more and more complicated by the day. The constant evolution of technology is only adding to that problem and Millenials and Gen. Z are beginning to get overwhelmed. It is understandable that they can get burnt out from juggling so many responsibilities.
There is no need to fear! There is a solution to alleviate the feeling that these people are having. They need to remove the unnecessary complications that come with modern life. It may seem inescapable, but there is still a place where you can fully disconnect when the weight of the world gets to be too much.
They need to get back to nature! It is one of the last great escapes from the chaos of the world. Venturing into the great outdoors allows you to fully disconnect, but it can be a stressful experience with the need to plan and pack supplies. Tentrr is here to offer all of the benefits of getting away with none of the stress of planning a camping trip. They are there to help when the weight of the world is too much to handle. So get back to nature and relax a little. Take a deep breath with Tentrr.
