TUMS
THE ASK: Create a campaign for TUMS that will result in increased sales and awareness among Gen Z & Millenials
THE INSIGHT: Gen Z & Millenials fear that if they give in to the mundane cycle of adulthood, they’ll lose their connection to adventure and creativity.
THE IDEA: To show that food is an avenue to stay spontaneous, adventurous, and creative
FOOD SHOULD BE PART OF THE ADVENTURE
The Big Idea
Growing up can be scary. You are thrown into the big, bad world and you have to figure out how it all works. Eventually, you do though, and you keep moving on. Something can happen after you figure it out. You can fall into your routines doing the same thing day in and day out and then you step back for a second and realize that you are stuck in this cycle of “adulting” and life doesn’t have the same spark that it might have when you were younger.
Fret Not! All hope is not lost. A big part of those feelings you had when you were younger stemmed from Adventure and Exploration. Experiencing new things and the world made life interesting. So how can we reintroduce those feelings to these adults stuck in this cycle?
Through Food! It’s a small step, but Food is an easy avenue to find adventure in your life, to go and explore. Sometimes adventurous foods can be a little tough on the aging stomach, especially one that’s stuck in a routine. TUMS is here to help settle your stomach so you can take the first step towards a new adventure.
